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Investing in Duane Mac the LinkedIn Specialist

2021-02-12

Sponsored by

Guest Bio

Duance Mac is a renowned consultant and coach who works with entrepreneurs to develop innovative marketing strategies and business development plans that enhance their company's growth trajectory and profitability.

Key Lessons From Episode

  • Leveraging LinkedIn appropriately can drastically increase your chances of acquiring high-profile clients.
  • Emphasizing relationships over transactions builds lasting business success and trust.
  • Understanding your client's perspective is key in designing effective marketing strategies and sales processes.
  • Timestamps

    [00:00] Introduction – Phil Better introduces the final interview episode of season one and the guest, Dwayne Mac.

    [00:03:23] Guest Introduction – Duane Mac introduces himself and his expertise as a LinkedIn specialist.

    [00:06:53] Journey to Entrepreneurship – Dwayne shares his background, education, and experience working for a Fortune 500 company.

    [00:14:00] Implementing Action Plan – Phil discusses implementing Dwayne’s strategies and securing a high-profile guest for his podcast.

    [00:19:48] Importance of Relationships – Dwayne emphasizes the importance of building relationships in business.

    [00:26:25] Realization of Replaceability – Dwayne reflects on his realization of being replaceable in the corporate world and his transition to entrepreneurship.

    [00:33:38] The Evolution of Sales – The speakers discuss changes in sales strategies and the shift from traditional methods to relationship-building.

    [00:35:13] Law of Reciprocity – Dwayne explains how providing unconditional value creates a sense of reciprocity with clients.

    [00:42:32] Course Overview – Dwayne provides an overview of his course and its focus on messaging, client conversion, and value provision.

    [00:45:54] Conclusion and Appreciation – Phil thanks Dwayne for his participation and expertise, highlighting the benefits he gained from Dwayne’s advice.

    [00:47:04] Closing Remarks – Phil closes the episode with additional resources and ways to support the podcast.

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