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Investing in Dom Einhorn the OG Digital Marketing turned Angel Investor

2021-05-03

Sponsored by

Guest Bio

Dom Einhorn is the visionary founder of Unicorn Incubator Accelerator, the largest rural startup incubator and accelerator in the world, dedicated to assisting seed stage and post-seed stage startups in achieving success. Dom's expertise as an OG digital marketer turned angel investor has revolutionized the startup landscape, particularly in rural areas. Having started his journey in digital marketing in the early nineties, Dom pioneered the first online art auction, showcasing his knack for innovative solutions. With over two decades of experience, he now empowers startups while also running the Sala rugby team, which he calls his "hundred and ten-year-old startup," demonstrating his passion for blending traditional sports management with modern business techniques. Dom's approach of merging lifestyle with entrepreneurship in Salat, France, exemplifies his commitment to creating sustainable and thriving business ecosystems in unexpected places.

Key Lessons From Episode

  • Authenticity and staying true to your vision can attract support, even from those who disagree with you.
  • Embrace technological advancements to enhance productivity and efficiency in both personal and business settings.
  • Understanding and bridging the communication gap between entrepreneurs and investors is crucial for startup success.
  • Transitioning away from hustle-centric city life can improve quality of life and business operation efficiency.
  • Leveraging COVID-19 changes can propel businesses into new, more sustainable models.
  • Engage with niche audiences and communities to tap into highly engaged and loyal customer bases.
  • Identify and address genuine problems with your startup idea for authentic and sustainable growth.
  • Timestamps

    [00:00] Introduction – Dom Einhorn discusses the digital marketing landscape 20 years ago.

    [00:00:46] Welcome – Phil Better introduces the season finale and guest Dom Einhorn.

    [00:01:32] Guest Introduction – Dom Einhorn introduces himself and his journey.

    [00:02:30] Early Online Ventures – Dom's experience with the first online art auction.

    [00:05:02] Challenges – The challenges Dom faced with scale and logistics.

    [00:06:20] Transition to Angel Investing – Dom's shift from startups to angel investing.

    [00:08:00] Unicorn Incubator – How Unicorn Incubator Accelerator operates.

    [00:08:46] Lifestyle Decision – Choosing a rural area for business operations.

    [00:09:31] Growth – The expansion of Unicorn Incubator and its multicultural team.

    [00:11:37] Pandemic Impact – The effect of COVID-19 on lifestyle and business strategy.

    [00:17:43] Digital Accessibility – The democratization and impact of technology today.

    [00:20:58] Future Connectivity – The impact of Starlink and OneWeb on global connectivity.

    [00:23:41] Business Travel – How COVID-19 has changed perceptions of business travel.

    [00:29:32] The Role of Technology in Isolation – The importance of technology during the pandemic.

    [00:34:21] Entrepreneurial Advice – Dom's insight into the entrepreneurial mindset and pay structures.

    [00:44:11] Communication Skills – The importance of effective communication for startups.

    [00:50:19] Rugby Team Ownership – Dom's venture into owning a rugby team.

    [01:00:40] Sports Tech Development – The broader implications and developments in sports tech.

    [01:08:06] Final Thoughts – Dom's closing remarks on Unicorn Incubator and upcoming projects.

    [01:14:22] Conclusion – Phil Better wraps up the episode and discusses future collaborations.

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