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Digital Entrepreneur Emily Harpel Talks about Art of Sucre

2023-12-29

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Guest Bio

Meet the powerhouse behind Art of Sucre, Emily Harpel. Emily started Art of Sucre in 2016 when she noticed there was a hole in the market for a chic twist on a nostalgic treat, Cotton Candy. Taking the money for her Wedding gifts Harpel purchased her first cotton candy machine and began spinning at events all around North East Ohio. Due to the pandemic in 2020, Art of Sucre transitioned into a CPG brand you see today. During the pivot, Emily took to TikTok growing her following to 1.3M followers, partnering with brands like American Girl, 818 Tequila, and Barbie, while growing her team from a one woman show to 20 employees.

Key Lessons From Episode

  • Starting a business often begins by identifying a gap in the market and finding innovative ways to fill it, as Emily did with her cotton candy brand.
  • Trial and error, along with collaboration and asking questions, are essential strategies in navigating the unknowns of building a business.
  • Building partnerships and collaborations require well-crafted proposals that clear the path from concept to execution, leaving little room for refusal.
  • Timestamps

    [00:00] Introduction – Phil Better opens the episode with a teaser for podcasters looking to grow and monetize.

    [01:10] Introduction of the Podcast – Join Phil Better as he interviews successful digital entrepreneurs.

    [01:25] Introducing the Guest – Phil introduces the guest, Emily Harpel, and her journey with Art of Sucre.

    [02:45] Emily Harpel's Background – Emily shares her background and the inception of Art of Sucre.

    [04:19] The Cotton Candy Business – Emily elaborates on how she identified a gap in the market for chic cotton candy.

    [06:44] Transitioning the Business – How the pandemic forced Art of Sucre to transition to a consumer packaged goods brand.

    [08:36] Learning and Challenges – Emily discusses the challenges and learning curves of starting her business.

    [13:05] Building a Team – Emily describes how she grew the team and the importance of collaboration.

    [17:31] Product Innovation – The creation and challenges of packaging cotton candy for consumer sales.

    [21:49] Collaborations and Partnerships – Emily talks about working with big brand names and how these partnerships came about.

    [25:30] Advice for Entrepreneurs – Emily offers advice for aspiring entrepreneurs about starting their own journey.

    [31:08] Recommended Reading – Emily recommends the book "How to Build a Goddamn Empire" by Ali Kriegsman.

    [34:29] Advice to Younger Self – Emily shares advice she would give to her 10-year-old self.

    [35:00] Closing Remarks – Phil and Emily conclude the episode, and Emily shares where listeners can follow Art of Sucre.

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