Unlocking the Secrets of Google Ads: A Conversation with Digital Marketer Joe Balestrino
2024-01-19
Joe is an experienced freelance SEO consultant with over two decades of expertise. His journey began in the mid-nineties when he taught himself web design. However, he soon realized that a well-designed website alone does not guarantee increased traffic. This realization motivated Joe to become a pioneer and innovator in the field of Search Engine Optimization.
[00:00] Introduction – Phil Better kicks off the episode.
[00:40] Welcome – Phil introduces the podcast and guest.
[01:08] Joe's Start – Joe Belestrino talks about discovering the internet and his early ventures.
[02:42] Web Design to SEO – Transitioning from web design to digital marketing.
[04:05] Challenges – Joe discusses the challenges of shifting focus to marketing.
[06:24] Budgeting for Ads – Phil and Joe discuss the common mistakes in ad budgeting.
[09:19] Ads vs. SEO – The importance of data-driven keyword selection.
[11:46] Strategy for Entrepreneurs – Focus on keywords that bring revenue.
[12:56] Budget Advice – Joe shares insights on budget allocation based on industry.
[14:59] Marketing Diversification – Importance of multiple marketing channels.
[15:17] Personal Impact – How digital entrepreneurship has allowed Joe a flexible lifestyle.
[16:35] Client Case Study – Helping a power washing company turn its business around.
[18:17] Spark Question – Discussion on time spent without a phone.
[19:33] Closing – Joe shares where to find him online.
[20:14] Final Thoughts – Phil wraps up the episode and thanks Joe.
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