Digital Entrepreneur Laura Pence Atencio Talks about Social Savvy Geek The Coaches' Compass
2024-02-14
This year, Laura Pence Atencio has boldly decided to go all-in on authors. 📚 After looking deeply at her work over the past 13 years of working with clients, she found a pattern among her favourite clients - nearly all of them had written books. In fact, her favourite projects were book promotion and funnels built around books.
With this realization, Laura is now focusing her expertise on working with coaches who are launching a book or using their book to open doors to get on stages, do podcast tours, or simply bring more qualified clients into their business. As a leading authority on digital marketing and business growth, Laura is excited to help authors achieve their goals and reach their target audience through her proven strategies and customer journey expertise. So if you're an author looking to make a big impact this year, Laura Pence Atencio is the expert you need on your team.
[00:00] Introduction – Phil Better kicks off the episode.
[00:01:24] Episode Welcome – Phil introduces the podcast and today's special guest.
[00:02:24] Guest Introduction – Laura Pence Atencio is welcomed and introduces herself.
[00:04:12] Background – Laura shares her diverse background and accomplishments.
[00:07:45] Journey to Entrepreneurship – Laura discusses her transition from the corporate world to starting her own business.
[00:10:46] Building the Business – Laura talks about starting Social Savvy Geek and the challenges faced.
[00:13:18] Realizing Changes – Laura explores reasons for shifting from Social Savvy Geek to The Coach's Compass.
[00:15:57] Niche Focus – Laura emphasizes the importance of knowing her preferred clients.
[00:19:57] Valuable Entrepreneur Tip – Laura shares her insights on finding your true north.
[00:25:01] Podcasting and Marketing – Discussion on the power of podcasting in Laura’s strategy.
[00:34:04] Impact and Coaches – Laura talks about the influence coaches have and her passion for helping them.
[00:37:45] Financial Insights – Laura provides advice on financial stability for entrepreneurs.
[00:42:02] Recreation and Balance – Laying down the phone and focusing on life balance.
[00:44:03] Closing Thoughts – Phil thanks Laura and concludes the episode.
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