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Digital Entrepreneur Lauren Cobello Talks about Leverage with Media PR

2024-02-16

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Guest Bio

Lauren Cobello is a 3x author and Lifestyle TV personality on shows like the TODAY Show, GMA, Rachael Ray, and dozens more! She is the Founder and CEO of Leverage with Media PR, a Boutique PR Agency that works with non-fiction entrepreneurial authors.

Key Lessons From Episode

  • Leverage personal experiences and expertise to address gaps in the market, as seen with Lauren's journey from frugal living to PR.
  • Books are powerful tools for establishing authority and should strategically align with your business goals.
  • Media appearances amplify brand credibility and offer multi-channel content opportunities.
  • Clarity in your offerings and focusing on the value you can provide is essential for successful PR strategies.
  • Visionary entrepreneurs need integrators to efficiently implement ideas and maintain balance.
  • Focus on maintaining core personal and professional values while being adaptable with lesser priorities.

    • Timestamps

    [00:00:00] Introduction – Phil Better begins the episode and introduces the guest.

    [00:01:31] Meet Lauren Cobello – Phil introduces Lauren Cobello and her background.

    [00:02:14] Lauren's Journey – Lauren discusses her path to becoming an entrepreneur.

    [00:06:05] Starting as a Frugalpreneur – Lauren shares how she began her online business journey.

    [00:13:01] Writing the First Book – Lauren describes her experience with her first book.

    [00:15:04] Transition to Professional Publishing – Lauren talks about getting a professional book deal.

    [00:24:33] Memorable Moments – Lauren shares the importance of her family witnessing her success.

    [00:26:48] PR Tips for Entrepreneurs – Lauren provides insights into utilizing PR effectively.

    [00:32:49] Book Recommendation – Discussion about the book Rocket Fuel and its significance.

    [00:37:09] Advice to Young Lauren – Phil asks what advice Lauren would give her younger self.

    [00:38:46] How to Connect – Lauren shares how listeners can reach out and connect with her.

    [00:39:03] Closing Thoughts – Phil Better wraps up the episode with final remarks.

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