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Digital Entrepreneur Paris Vega talks about The Nine

2024-03-04

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Guest Bio

Paris Vega's career is a tale of strategic growth and leadership within the digital marketing sphere. Initially stepping into the role of Marketing Director at The 9, an agency with a strong foundation in website design and development, Paris was tasked with pioneering their marketing department. With a clear vision, Paris meticulously crafted the department's services and processes, focusing on lead generation, SEO, and social media management.Her innovative approach and dedication to defining the marketing services led to direct involvement in sales strategies.

Paris, alongside the CEO, engaged with the agency's largest website clients and successfully transitioned them into digital marketing partnerships. This strategic move not only expanded The 9's service portfolio but also prompted exponential growth for the agency. Under Paris Vega's astute direction, The 9 has seen its business double annually, showcasing her profound impact on the company's trajectory and affirming her position as a transformative force in the industry.

Key Lessons From Episode

  • Specialization and focusing on a specific area can boost efficiency and value within a team.
  • Success in digital entrepreneurship is about adapting quickly to market changes.
  • Building strong relationships with your target audience is key to understanding their needs.
  • The ability to delegate tasks allows for a more scalable and efficient business model.
  • Life progresses regardless of business success; prioritize personal connections and life outside work.
  • Specific and targeted marketing messages resonate more with a narrowly defined audience.
  • Consistent learning and experimenting are essential to adapting and growing in the digital marketplace.
  • Timestamps

    [00:00] Introduction - Phil Better introduces the podcast and upcoming special offer.

    [01:12] Guest Introduction - Phil introduces Paris Vega and corrects the podcast name.

    [01:45] Paris's Background - Paris describes his role at The 9 and his early days there.

    [03:00] Growth at The 9 - Paris discusses the growth of the company during his tenure.

    [04:57] Scaling Challenges - The importance of delegating and team specialization.

    [06:39] Freelancing Start - Paris's initial experience in digital marketing and freelancing.

    [09:39] Choosing Digital Entrepreneurship - Paris explains why he pursued a career online.

    [13:50] First Full Time Job - Teaching and realizing the importance of industry experience.

    [18:27] Connecting with The 9 - Paris recounts how his relationship with The 9 developed.

    [20:31] 2019 Experimentation - Paris's year of exploring various projects.

    [23:08] Working with Dropified - Learning about digital marketing and sales strategies.

    [24:42] MyCast Project - Paris talks about the fan casting site and its growth.

    [29:11] Podcast Origins - The inception of the 1st Customer Podcast.

    [34:12] Lessons from Podcasting - Insights gained from interviewing CEOs on 1st Customer.

    [36:39] Advice for Freelancers - Tips for finding the first client in the freelance world.

    [41:53] Why Digital Marketing - Paris's enjoyment of the speed and impact of digital work.

    [49:54] Completing Life Goals - Achieving personal family goals and living with intention.

    [53:01] Closing Thoughts - Paris's advice to focus on life balance as a digital entrepreneur.

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