The Power of Press in Entrepreneurship with Mickie Kennedy
2024-03-06
Mickie Kennedy is an embodiment of the entrepreneurial spirit, a visionary who adeptly navigated the highs and lows of the dynamic dot-com era. With a flair for innovation, Mickie launched a successful consumer newsletter business that captivated audiences with movie reviews, horoscopes, and trivia, all penned by a talented cadre of freelancers. His business acumen shone brightly as he amassed over a million subscribers across three robust lists, translating into substantial revenue.
[00:00:00] Introduction – Phil Better introduces the episode.
[00:00:40] Episode Start – Phil Better welcomes Mickie Kennedy.
[00:01:21] Entrepreneurial Journey – Mickie discusses his background and founding eReleases.
[00:02:53] The Dotcom Era – Mickie talks about the impact of the dotcom crash and the transition to eReleases.
[00:05:21] Partnership with PR Newswire – Mickie explains the collaboration with PR Newswire.
[00:07:07] Desire for Entrepreneurship – Discussion on why Mickie wanted to become his own boss.
[00:09:40] Tips for Press Releases – Importance of headline and content strategy in press releases.
[00:11:32] Press Releases for Authors – Challenges and strategies for publicizing books.
[00:14:56] Compelling Press Releases – Mickie shares insights on creating newsworthy stories.
[00:17:31] Success Stories – Examples of successful client outcomes from press releases.
[00:22:04] Alex's Story – A press release that potentially saved a client's life.
[00:24:08] Dining Bond Initiative – A small PR firm’s successful pandemic campaign.
[00:25:22] Discussion on HARO – Mickie shares his perspective on Help a Reporter Out.
[00:27:22] Spark Question – Mickie reflects on a memorable day in his business.
[00:28:58] Closing Thoughts – Mickie shares how to connect and work with eReleases.
[00:31:17] Episode Conclusion – Phil Better wraps up the episode.
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