Tiago Faria Joins Phil Better to Reveal His Revolutionary Anti-Marketing Tactics That Will Turn Your Business on Its Head!
2024-03-25
Once a dedicated player in the corporate arena, Tiago Faria's professional journey took a significant turn during his tenure at Google in Dublin, Ireland. For eight years, Faria immersed himself in the corporate ecosystem, diligently advancing his career. However, after half a decade into his tenure, he found himself wrestling with a sense of desperation and a growing realization that the corporate mold no longer fit his aspirations.
Despite initial efforts to find fulfillment by seeking different roles within the company, Tiago's motivation continued to wane. This internal turmoil eventually led him to an epiphany: Tiago Faria recognized that he was "psychologically unemployable" within the traditional employment structure. Chafing at the constraints of having a manager overseeing his every move, and feeling creatively stifled by being limited to a singular product focus and constant interaction with the corporate titans, Tiago yearned for something more—something different.
[00:00] Introduction – Phil Better kicks off the episode with a warm welcome.
[00:01] Meet Tiago Faria – Introduction of special guest Tiago Faria and his unique approach to business mentoring.
[00:02] Becoming an Entrepreneur – Tiago explains his journey from Google to entrepreneurship and the influence of "Rich Dad Poor Dad".
[00:03] Transition Challenges – The initial struggles Tiago faced transitioning to entrepreneurship.
[00:04] The Role of a Mentor – How Tiago realized the importance of having a mentor based on successful examples.
[00:05] Mindset Shift – Tiago discusses the impact of creating a vision with his mentor and the importance of patience.
[00:06] Future Goals – Tiago shares his vision for his business and family life over the next 10 years.
[00:07] Client Success Stories – Highlighting moments with clients that keep Tiago motivated.
[00:08] Anti-Marketing Approach – Tiago’s philosophy of using existing resources and network for business growth.
[00:09] The Power of Simplicity – The benefits of focusing on simple, effective strategies rather than complex marketing tactics.
[00:10] Closing Thoughts – Tiago provides advice to his younger self and shares how listeners can connect with him.
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