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The 5 P's of Content Planning with YouTube Expert Feras

2024-04-22

Sponsored by

Guest Bio

Hi, I’m Feras Alhlou, and I’m passionate about helping you succeed. It was a layoff in 2003 that first led (or forced) me down the path of entrepreneurship. I had to learn many new business skills, most of which were way out of my comfort zone.I had to learn how to wear many hats and work hard even when the results weren’t immediate. I had to learn how to draw lessons from setbacks and how to recognize when to adjust my entrepreneurial vision and pivot toward different opportunities.

Key Lessons From Episode

  • Prior planning prevents poor performance; strategize your content and niche before starting.
  • Leverage your unique experiences and skills to create standout content.
  • Understanding the nuances of YouTube, including thumbnails and titles, is crucial for growth.
  • Iterate quickly and be open to adjusting your content strategy for better outcomes.
  • Utilize existing resources efficiently; consider seeking professional help in areas like video editing.
  • Identify your target audience and produce content tailored to their needs and interests.
  • Maintain an offering of free content or services to build trust and authority before monetizing.
  • Timestamps

    [00:01:06] Feras' Background – Farris shares his journey into entrepreneurship.

    [00:02:50] The Entrepreneurial Bug – Starting businesses and overcoming challenges.

    [00:05:05] YouTube Journey – Transitioning from business to YouTube content creation.

    [00:07:16] Content Strategy – Developing a curriculum-based content approach for YouTube.

    [00:09:20] Evolving Strategy – Adjusting content strategy based on YouTube’s platform nuances.

    [00:11:54] Advice for Podcasters – Tips for using YouTube as a podcasting platform.

    [00:13:41] Importance of Thumbnails – Understanding the role of thumbnails in YouTube success.

    [00:17:32] Future Roadmap – Feras' discusses future goals for his YouTube channel and podcast.

    [00:20:32] Planning for 2024 – Strategies for growth and business planning for the upcoming year.

    [00:25:32] Final Advice – Ferris shares one piece of advice for new YouTubers and podcasters.

    [00:29:03] Closing Remarks – Phil Better wraps up the conversation and thanks Feras.

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