[00:00] Introduction – Phil Better introduces the podcast and today's guest, Anthony Franck.

[00:01:22] Anthony Franck's Background – Anthony shares his journey from working at In N Out Burger and as a carpenter to entering the digital marketing space.

[00:04:26] Partnering with Clients – Discussion on Anthony’s business model of partnering with clients for mutual success.

[00:07:01] Learning Facebook Ads – Anthony talks about learning Facebook ads and the impact of early online courses.

[00:10:28] Differentiating in the Industry – Challenges of being known as a Facebook ad expert as the industry changes.

[00:14:18] Lessons from Top Entrepreneurs – Key insights and lessons Anthony learned from working with top entrepreneurs.

[00:20:11] Success with Consultative Selling – Anthony highlights a memorable success using consultative selling techniques.

[00:24:40] Tracking and Optimization – Importance of setting up proper tracking and optimizing advertising efforts.

[00:34:26] Remarketing and Retargeting – Strategies for effectively using remarketing and retargeting in online marketing.

[00:38:10] Leveraging Big Data – Utilizing big data for enhancing advertising strategies and making informed decisions.

[00:41:04] Advice to the 10-Year-Old Self – Anthony shares advice he would give his younger self.

[00:42:26] How to Connect – Information on how listeners can connect with Anthony Franck and access resources like the free audit and Discord community.

[00:44:12] Closing Remarks – Phil Better wraps up the episode with thanks and reflections.