[00:00] Introduction – Phil Better introduces the podcast and today's episode.

[00:14] Special Guest Introduction – Introduction of guest Sebastian Westerby and his expertise.

[01:56] Sebastian's Background – Sebastian briefly shares his personal and professional background.

[03:02] Starting Torte Experts – The origin story of Torte Experts during the COVID-19 pandemic.

[04:58] Scaling the Company – Discussion of the growth trajectory and hiring timeline for Torte Experts.

[07:31] Acquiring First Clients – Strategies used to attract initial clients for Torte Experts.

[08:56] Referral Importance – The value of referrals in building a service-based business.

[10:09] Future Goals – Sebastian shares the future vision for Torte Experts in the industry.

[13:31] Data and Cost Efficiency – How Torte Experts uses data and software to optimize costs for clients.

[15:16] Democratizing Access – The mission to provide access to justice and its impact.

[18:41] Software and Intellectual Property – Discussion on the proprietary software and its use.

[21:16] Entrepreneurial Advice – Sebastian's advice on focusing on what you can control and learning the industry.

[24:47] Regrets and Lessons – Reflecting on taking action and learning from experience.

[25:56] Hyper-Focused Approach – The importance of concentrating on the present task.

[27:54] Company Culture and Legacy – Building a company that provides long-term value and legacy.

[30:28] Closing Remarks – Contact information and closing thoughts from Sebastian and Phil.