Heather Holmes joins Phil Better to Share How She Built a PR Empire on the Road!
2024-06-07
Heather Holmes is the visionary CEO and founder of Publicity For Good, a powerhouse PR company making waves in the communications industry. While she did not mention her own podcast or book in the episode, she shared her inspiring journey of building her company from the ground up. Heather started her business while living out of an Airstream, focusing on purpose-driven brands and entrepreneurs, and has firm plans of becoming a top communications agency. She passionately guides others on how to effectively integrate PR into their businesses, ensuring that their stories are heard and make an impact. Heather's commitment to helping brands with great missions aligns with her belief in legacy, making sure your story lives on through media. For those eager to elevate their communication strategies, Heather is hosting the Elevate Elite Communications Strategy event, an unmissable opportunity to learn and grow with the best in the field.
[00:00:01] Introduction – Phil Better kicks off the episode with a brief overview.
[00:00:16] Guest Introduction – Phil introduces Heather Holmes.
[00:00:53] Airstream Life – Heather shares her experience of starting her business while living in an Airstream.
[00:01:36] Business Beginnings – Heather discusses the initial stages of Publicity For Good.
[00:02:47] Traveling and Work – Exploring how traveling in an Airstream affected work and lifestyle.
[00:05:41] Transition to a Homestead – Heather talks about settling down and expanding her family.
[00:06:48] Target Audience – Discussion on the initial target audience for her PR business.
[00:10:09] Scaling the Business – Heather’s goals and vision for growing Publicity For Good.
[00:11:08] Milestone Achievements – Celebrating a $1 million year in an Airstream.
[00:12:40] PR Tips – Heather shares insights for those starting out in PR.
[00:15:08] Challenges in PR – Overcoming misconceptions and integrating PR into business strategies.
[00:16:57] Future Goals – Heather’s vision for the next decade.
[00:18:07] Hiring Experiences – Discussion about hiring and leadership challenges.
[00:20:28] Learning to Lead – Heather talks about developing leadership skills.
[00:24:27] Legacy and Impact – Importance of leaving a legacy through PR work.
[00:25:04] Advice to Younger Self – Heather shares advice she would give her 10-year-old self.
[00:25:33] Event and Closing – Upcoming events and Phil’s closing thoughts.
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