Creating a Culture-Focused Hiring Process: Catarina Matias' Innovative Approach
2024-06-10
Catarina Matias’ expertise comes from her tenure in the hospitality industry. Catarina is a proud Pennsylvania State University Alumni, where she received her BS in Hospitality Management and Minor in Business. Her tenure with the hospitality industry started with Hershey Entertainment, and most recently continued with Hotels Unlimited. She oversaw daily operations for each of the hotels in their portfolio, including a combination of full and select service properties with brands such as Marriott, Hilton and IHG.
Additionally, she was responsible for the devising of new business strategies, including recruitment, hiring, training, mentoring and development of all property level management personnel, and was involved in corporate compliance and budgetary reviews. A member of the International Society of Business Leaders, in 2019 Catarina was chosen as one of Hotel Management’s 30 Under 30 top rising stars in the hotel industry. A respected voice in the hospitality industry, Catarina exudes all the qualities of a polished professional.
[00:00:01] Introduction – Phil Better introduces the episode and special guest, Catarina Matias.
[00:01:29] Departure from Hospitality – Catarina discusses leaving the hospitality industry due to COVID-19.
[00:02:23] New Business Ventures – The inception of a health-focused snack delivery business and development of the RecruitMe app.
[00:04:01] Future Aspirations – Catarina's dream of owning a B&B and her goals for retirement.
[00:05:18] RecruitMe App Mechanics – Catarina explains how the app works similarly to dating apps for recruitment.
[00:09:47] Marketing Approach – How Catarina is reaching out to potential users and companies for RecruitMe.
[00:14:23] Team Building – Discussions on hiring people and establishing a reliable team.
[00:16:30] Running Two Companies – Catarina elaborates on managing both her businesses.
[00:18:42] Memorable Moments – Catarina shares memorable experiences that keep her motivated.
[00:23:40] Future Plans – Katarina talks about her future goals for her businesses and her life.
[00:25:01] Advice to Younger Self – Catarina imparts wisdom to her 10-year-old self.
[00:26:50] Closing Remarks – Catarina provides information on where to find her and her businesses.
[00:28:24] Conclusion – Phil Better wraps up the episode with final thoughts and acknowledgments.
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