Joe Casabona joins Phil Better to Expose the Hidden Profits in Podcast Sponsorships!
2024-06-14
Hi, I’m Joe Casabona– your guide, and a full-time podcaster and podcast coach. My podcasts bring in $30-50,000 every year and my flagship show ranks in the top 2% of all podcasts.
6 years ago though, my business was about to fail and I was scrambling to find a way to support my new family fast. I took my niche podcast and made a bold move selling my first sponsorship spot for $99. Pre launch.
And I didn’t stop there. Through lots of trial and error, I created a repeatable model that turns podcasts into 5-figure incomes. Now I want to share my knowledge with you.
If you want save time while also increasing your listenership, grow your business, and establish your expertise, Podcast Workflows is for you!
[00:01] Introduction – Phil Better introduces the podcast and guest Joe Casaubona.
[00:44] Welcoming Joe – Phil welcomes Joe Casaubona to the show.
[01:01] Joe’s Lunch – Phil and Joe discuss their lunch choices.
[02:02] Podcast Beginnings – Joe shares how he started in podcasting.
[03:54] First Podcast – Joe talks about his first podcast, TIL Podcast.
[07:13] Launching How I Built It – Joe discusses the inception of his podcast, How I Built It.
[08:08] Moving to Profitable Podcaster – Joe shares his transition to creating The Profitable Podcaster.
[08:53] Content Strategy – How Joe uses content for lead generation and authority building.
[10:45] Securing Sponsorships – Joe explains how he secured podcast sponsorships and monetized.
[17:15] Sponsorship Strategies – Discussing strategies for maximized sponsorship effectiveness.
[23:54] Podcast Growth – Joe’s thoughts on the future growth of his podcasts.
[27:36] Future of Podcasting – The speakers discuss where they see podcasting going.
[30:08] YouTube’s Role – The role of YouTube in podcasting’s future.
[31:03] Spark Question – Joe answers a listener-inspired question from Seek Discomfort.
[33:42] Reflections on Impact – Joe reflects on someone who influenced him without knowing.
[35:16] Closing Remarks – Joe shares where listeners can find more about him and his podcasts.
[34:44] Final Thoughts – Phil Better wraps up the episode.
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