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Joe Casabona joins Phil Better to Expose the Hidden Profits in Podcast Sponsorships!

2024-06-14

Sponsored by

Guest Bio

Hi, I’m Joe Casabona– your guide, and a full-time podcaster and podcast coach. My podcasts bring in $30-50,000 every year and my flagship show ranks in the top 2% of all podcasts.

6 years ago though, my business was about to fail and I was scrambling to find a way to support my new family fast. I took my niche podcast and made a bold move selling my first sponsorship spot for $99. Pre launch.

And I didn’t stop there. Through lots of trial and error, I created a repeatable model that turns podcasts into 5-figure incomes. Now I want to share my knowledge with you.

If you want save time while also increasing your listenership, grow your business, and establish your expertise, Podcast Workflows is for you!

Key Lessons From Episode

  • Understanding your audience and niching down is crucial for podcast growth and authority building.
  • Building content around educational material can establish a strong authority and generate leads for your business.
  • Offering value-added sponsorship packages can be more appealing to potential sponsors than one-off episodes.
  • Leveraging podcast content across multiple platforms can enhance visibility and reach a broader audience.
  • Staying adaptable to changes in media consumption, like the shift towards video and recommended content, is vital for continued success.
  • Timestamps

    [00:01] Introduction – Phil Better introduces the podcast and guest Joe Casaubona.

    [00:44] Welcoming Joe – Phil welcomes Joe Casaubona to the show.

    [01:01] Joe’s Lunch – Phil and Joe discuss their lunch choices.

    [02:02] Podcast Beginnings – Joe shares how he started in podcasting.

    [03:54] First Podcast – Joe talks about his first podcast, TIL Podcast.

    [07:13] Launching How I Built It – Joe discusses the inception of his podcast, How I Built It.

    [08:08] Moving to Profitable Podcaster – Joe shares his transition to creating The Profitable Podcaster.

    [08:53] Content Strategy – How Joe uses content for lead generation and authority building.

    [10:45] Securing Sponsorships – Joe explains how he secured podcast sponsorships and monetized.

    [17:15] Sponsorship Strategies – Discussing strategies for maximized sponsorship effectiveness.

    [23:54] Podcast Growth – Joe’s thoughts on the future growth of his podcasts.

    [27:36] Future of Podcasting – The speakers discuss where they see podcasting going.

    [30:08] YouTube’s Role – The role of YouTube in podcasting’s future.

    [31:03] Spark Question – Joe answers a listener-inspired question from Seek Discomfort.

    [33:42] Reflections on Impact – Joe reflects on someone who influenced him without knowing.

    [35:16] Closing Remarks – Joe shares where listeners can find more about him and his podcasts.

    [34:44] Final Thoughts – Phil Better wraps up the episode.

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