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Jeff Ross joins Phil Better to Teach You How to Master Social Selling with AI!

2024-07-22

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Guest Bio

G'day! I'm Jeff, the go-to bloke for blending cutting-edge AI with a good ol' yarn in the digital world. With more than 16 years under my belt, I've been navigating the online marketing outback, pioneering the use of nifty tools like ChatGPT to spice up social selling. And yes, I can tell a dad joke or two – they’re not just good, they're 'g'day' good!

As the head honcho of Laptop Lifestyle Dads, I’m all about helping my fellow entrepreneurial dads from Down Under and beyond. My mission? To show them how to wrangle the digital landscape without missing a footy game or a family barbie. It's about making dough online while still having time to throw a shrimp on the barbie.

Key Lessons From Episode

  • Nailing your niche is essential to cut through the noise and connect deeply with your audience.
  • Success in marketing comes from understanding and targeting a specific, narrow niche audience.
  • To make a significant impact, start with why you do what you do, rather than just what you do.
  • Continual learning and personal development are crucial; always have a mentor and stay updated with relevant skills like AI.
  • Share your story effectively to resonate with your audience and enhance your brand connection.
  • Practice the learn, do, teach model for continual growth and mastery in entrepreneurship.
  • Timestamps

    [00:00] Introduction – Phil Better introduces the podcast and the guest, Jeff Ross.

    [00:02:34] Guest Introduction – Phil Better introduces Jeff Ross and his expertise.

    [00:04:01] Reason for Entrepreneurship – Jeff shares why he became an entrepreneurial dad.

    [00:07:12] Early Steps – Jeff discusses his early journey into digital marketing.

    [00:11:23] Challenges and Success – Jeff talks about his successes and challenges in e-commerce.

    [00:14:54] Transition to Lifestyle – Jeff explains his transition to the laptop lifestyle dad model.

    [00:17:47] Current Focus – Jeff shares his current focus on scaling his business and future plans.

    [00:20:26] Importance of Niching Down – Jeff discusses how important it is to define and nail your niche.

    [00:25:18] Continual Learning – Jeff talks about the importance of continual learning and personal development.

    [00:30:02] Mentorship Advice – Jeff gives advice to his 10-year-old self or children about not being attached to others' opinions.

    [00:32:34] Connect with Jeff – Jeff shares how listeners can connect with him and join his community.

    [00:35:58] Closing Remarks – Phil Better wraps up the episode and thanks Jeff.

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