Catharine O'Leary Joins Phil Better to Expose the Game-Changing Business Tactics Small Companies Need
2024-07-26
Catharine has spent her entire 25-year career crafting market research and consumer insights for Fortune 100 companies across the globe. Starting with an economics degree (well 2, actually), she applies micro-economic theory to survey and quiz design to come up with consumer insights businesses use to develop new products, increase usage and awareness, understand underlying consumer needs, and, most powerful of all, segmentation studies that put the power of personalization into corporate marketing and sales hands.
[00:00] Introduction – Phil Better introduces the Invest in Yourself Podcast and special guest Catherine O'Leary.
[00:01:53] Leaving Corporate – Catherine O'Leary discusses leaving the corporate world for entrepreneurship.
[00:04:34] Experience at Apple – Catherine shares her experiences working at Apple under Steve Jobs.
[00:08:02] Challenges at Apple – Insights into the demanding and visionary environment at Apple.
[00:12:16] Jumping into Blackberry – Catherine talks about her time at BlackBerry and its corporate challenges.
[00:18:06] Transition to Entrepreneurship – Catherine's journey from corporate to her own business focusing on quizzes.
[00:21:43] Skill Transfer – How Catherine’s corporate skills were transferable to entrepreneurship.
[00:25:25] The Future of Small Business – Discussion on the resilience and flexibility of small businesses.
[00:31:19] Investing in Yourself – The importance of self-investment in entrepreneurship according to Catherine.
[00:34:23] How to Connect – Catherine provides details on how to get in contact and learn more.
[00:36:09] Conclusion – Phil Better wraps up the episode and thanks Catherine for sharing her story.
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