[00:00] Introduction – Phil Better introduces the podcast and the guest, Chris Benetti.

[00:01:16] Chris Benetti’s Background – Chris shares his journey from working in the mining industry to becoming an entrepreneur.

[00:02:32] Entrepreneurial Ventures – Discussing Chris's initial ventures in funnel development and conversion rate optimization.

[00:04:30] Finding a Niche – Chris talks about focusing on helping authors and his passion for books.

[00:06:39] Challenges in Serving Authors – Addressing initial challenges faced when working with authors.

[00:08:14] Client Expectations – Setting clear expectations and understanding the numbers behind book sales.

[00:11:33] Recommended Books – Chris shares influential books that shaped his entrepreneurial journey.

[00:14:32] Confidence in Entrepreneurship – Discussing the importance of self-confidence and commitment in business.

[00:18:21] The Value of Books – Exploring the power and impact of writing books for business growth.

[00:21:20] Consumption and Conversion – How book consumption leads to business success.

[00:23:57] Benefits of Writing a Book – Chris highlights the advantages of having a book as a business owner.

[00:25:31] Advice for the Younger Self – Chris offers advice he would give to his 10-year-old self.

[00:26:48] How to Connect – Chris explains how authors can connect with him for book marketing services.

[00:26:50] Conclusion – Phil Better wraps up the episode and thanks Chris for his insights.