[00:00] Introduction – Phil Better kicks off the episode of Invest In Yourself: the Digital Entrepreneur Podcast.

[00:01] Welcome Back – Phil Better introduces the guest, Ryan Sullivan, and highlights his success in podcast strategy.

[00:02] Ryan’s Background – Ryan Sullivan talks about his transition from rapping to entrepreneurship.

[00:03] Introduction to Podcasting – Ryan discusses the early days of podcasting and his initial experiences.

[00:04] First Podcasting Job – Ryan shares how he got his first job in podcasting with a creative approach.

[00:05] The Podcast Journey – Ryan’s path from a podcast editor to a strategist for b2b businesses.

[00:06] Convincing a Company – How Ryan persuaded a company to start a podcast.

[00:07] Building the Business – The growth of Ryan’s own podcasting business and early challenges.

[00:08] Podcasting Strategy – Ryan and Phil discuss the importance of having a podcast strategy.

[00:09] Transition to B2B – Ryan’s decision to focus on podcasting for b2b businesses rather than independent creators.

[00:12] Company Engagement – How Ryan ensures companies understand the value of podcasting long-term.

[00:13] Self-Care and Growth – Ryan shares his approach to self-care and personal development.

[00:16] Investing in Yourself – Importance of investing in personal growth and time management.

[00:17] Podcast Strategy – Ryan discusses key components of a successful podcast strategy.

[00:18] Audience Engagement – How to effectively engage your podcast audience.

[00:19] Reaching Balance – Ryan talks about the balance between work, life, and personal interests.

[00:20] Closing Remarks – Phil Better wraps up the episode with final thoughts.