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Six-Figure Strategies: Kristin Graham on Business Coaching, Outsourcing, and Virtual Assistants

2024-10-07

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Guest Bio

Kristina Graham is a seasoned entrepreneur with a background in real estate and mortgage. She co-founded Six Figure Business Coaching with her business partner Jenny, focusing on video marketing and virtual assistant services. Their innovative approach has helped numerous business owners achieve remarkable growth both locally and internationally. With a deep commitment to empowering virtual assistants, Kristin and Jenny are recognized for fostering long-term relationships and creating win-win situations for both entrepreneurs and talented individuals from around the globe.

Key Lessons From Episode

  • Fear is not real; it often stands for false evidence appearing real.
  • Knowing your audience is crucial to effective marketing and business success.
  • Interpersonal skills and reading the room can significantly impact business interactions.
  • Working remotely offers flexibility and the potential for digital nomadism, which is a growing trend.
  • Don't rely solely on AI-generated content; ensure it reflects your authentic voice.
  • Networking in person and finding local pockets of your target audience can complement digital strategies.
  • Building a network of skilled professionals can enhance the capabilities of your business without having a permanent team.
  • Timestamps

    [00:40] Podcast Overview – Phil introduces the podcast and today’s guest, Kristina Martin.

    [01:57] Guest Introduction – Phil introduces Kristina Martin and her extensive experience in marketing.

    [02:25] Kristina’s Self-Introduction – Kristina describes her career path and the founding of No Fear Media + Marketing.

    [03:23] Early Career – Kristina discusses her initial agency work and transition to digital marketing.

    [04:46] Skills Evolution – Kristina talks about skill transfer from analog to digital marketing.

    [06:18] Big Wins – Kristina shares her successes with PR and business development.

    [08:47] No Fear Media Beginnings – Phil questions Kristina about starting her company alone.

    [10:12] Future Goals – Kristina talks about her vision for No Fear Media in the next five years.

    [11:20] Industry Changes – Kristina notes the impact of the pandemic on content marketing.

    [12:18] Print Media’s Future – Discussion on the potential resurgence in niche print publications.

    [14:03] Knowing Your Audience – The importance of understanding your audience both online and offline.

    [18:01] AI in Marketing – Kristina shares her thoughts on the current saturation of AI in marketing.

    [20:46] Smart Advice – Kristina advises her 10-year-old self about overcoming fear.

    [23:46] Closing Thoughts – Phil wraps up with final remarks and thanks Kristina.

    [25:20] Contact Information – Kristina provides her contact details for listeners.

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