[00:24] Sabah's Introduction – Sabah discusses her multiple businesses and role as a business psychologist.

[01:11] Inspiration – Sabah talks about the inspiration behind the Federation of Women Empowerment and Support.

[02:44] Strategies for Building the Brand – Importance of consistency and passion in brand awareness.

[03:45] Challenges – Sabah elaborates on gaining trust and encouraging women to speak out.

[05:50] Differentiation in the Market – Sabah's unique approach to connecting with women-owned businesses.

[07:28] Going the Extra Mile – Acting as a customer to provide valuable feedback.

[08:02] Advice for Entrepreneurs – Sabah's advice on being genuine and consistent for personal brand success.