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Sarah St. John’s Frugal Tips for Aspiring Digital Entrepreneurs and Podcasters

2024-12-16

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Guest Bio

I am an entrepreneur, podcaster, and author. I am the host of the Top 100 Entrepreneurial in Apple Podcasts titled Frugalpreneur: Building a Business on a Bootstrapped Budget. This podcast aims to show people how to launch, manage, and market an online business on a budget. I am also the Founder/CEO of PodcastMarketing.Agency. Podcast Marketing Agency is a full-service, white-glove marketing, publicity, and PR agency. We serve independent podcasters, podcast networks, guest booking agencies, and podcast production agencies.

Key Lessons From Episode

  • There are plenty of free tools that do a great job at the tasks you already pay a subscription for. It's all about being resourceful and frugal.
  • Shorter podcast episodes often lead to higher retention rates and audience engagement.
  • The podcasting landscape offers unique networking opportunities and industry connections.
  • Persistence in entrepreneurship pays off, even if the journey involves many trials and errors.
  • Podcast promotions through directories and submissions can boost visibility and listenership.
  • Balancing consumption and creation helps maintain productivity and implement new knowledge effectively.
  • Timestamps

    [03:45] Business Ventures – Journey through various business ventures.

    [08:20] Discovering Podcasting – How launching *Frugalpreneur* changed the game.

    [12:35] Learning from Failures – Key lessons from failures and the pivot to podcast marketing.

    [18:50] Content Consistency – The importance of consistent content and keeping episodes short.

    [24:30] Promotion Strategies – Effective strategies for promoting a podcast.

    [30:05] Future Aspirations – Aiming for TEDx Talks and other speaking engagements.

    [34:00] Entrepreneurial Advice – Valuable advice for young entrepreneurs.

    [38:25] Podcast Conference – Insights from podcast conferences and takeaways.

    [42:15] Final Thoughts – Closing remarks and key takeaways.

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