Cierra Lueck's Guide to Viral Marketing and Digital Entrepreneurship Success
2024-12-27
Cierra Lueck Consulting was launched in the height of the shutdown and hit 100k collected in the first 6 months and has since grown to over 600k collected serving over 1200 entrepreneurs in the online social media community space. The mission of the company is to bring organization to this Too-Much-Information Age to connect humans with the experts they need most at just the right time. Cierra Lueck has helped over 350 businesses build their audiences and groups on Facebook resulting in consistent and predictable 5-7fig months with smaller audiences of highly qualified leads. She has been a featured speaker for Taylor Welch, Rich Schefren, John Madsen, Business Coaching Institute, & Taeler de Haes and is the author of Not A Sales Book. She is a wife of 19 years to an Army veteran and a mother of 5 kids (one being a brain tumor survivor). She is passionate about supporting industry experts to get their voices heard by the people that need them most with high organic visibility & engagement.
[02:20] First Question – Why did Cierra become an entrepreneur during the pandemic?
[03:06] Cierra’s Entrepreneurial Roots – Her family's influence on her business journey.
[04:08] Early Business Lessons – Lessons learned from starting a construction business.
[06:31] Sales and Marketing – Cierra's realization of the importance of sales and marketing in entrepreneurship.
[08:03] Knowledge Business Blueprint – Initial experiences with a Tony Robbins and Dean Graziosi program.
[10:44] Psychological Insights – The importance of focus and perception in business and life.
[14:46] Adapting Mindset – Strategies for maintaining a positive and effective mindset.
[15:42] Cierra’s Turning Point – How her son's health scare encouraged her to pursue her business goals.
[20:27] Starting Her Business – Taking actionable steps towards building a successful consultancy.
[22:05] Strategic Investments – Investing in higher education and courses to grow her business.
[24:29] First Client Success – Finding success with initial clients and building momentum.
[25:09] Scaling Up – Achieving rapid growth in terms of clientele and income.
[26:20] Future Vision – Cierra's goals for the next decade in the digital entrepreneurship space.
[28:57] Raising Standards – Her commitment to improving success rates in coaching and consultancy industries.
[30:32] Work-Life Balance – Maintaining efficiency and avoiding burnout while growing her business.
[31:08] Viral Strategies – Cierra’s approach to creating engaging content that resonates with audiences.
[34:01] Viral Question Example – The power and simplicity of viral questions in online engagement.
[39:28] Impact on Clients – How viral content strategies have helped her clients succeed.
[39:43] Advice to Younger Self – Embracing mistakes as learning opportunities.
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