[00:00] Introduction – Phil Better begins the episode with a bold call to action.

[00:49] Guest Introduction – Introduction of Melanie Herschorn, book marketing expert.

[02:09] Welcoming Melanie – Phil Better welcomes Melanie to the podcast.

[02:47] Becoming an Entrepreneur – Melanie shares her journey into entrepreneurship.

[03:45] Starting Her First Business – Melanie talks about her first business venture in manufacturing breastfeeding clothing.

[05:28] Transition to Publishing – Melanie's journey into the publishing industry.

[07:09] Love for Books – Melanie discusses her passion for reading and writing.

[09:16] Book Marketing Strategy – How Melanie helps authors become thought leaders.

[11:27] Future Vision – Melanie shares where she sees herself and her company in the next decade.

[13:42] Focusing on Attorneys – Discussing why attorneys are a target audience for her services.

[15:34] Role of AI – Melanie's thoughts on AI's impact on the publishing industry.

[18:08] Investing in Herself – How Melanie invests in her personal and professional growth.

[19:49] Long-term Book Success – Addressing common pitfalls authors face post-launch.

[24:25] Upcoming Works – Melanie hints at her next book focused on attorneys.

[28:27] Overcoming Challenges – Melanie discusses overcoming problematic experiences in her journey.

[30:46] Advice to Her Younger Self – A piece of advice Melanie would give to her 10-year-old self.

[32:45] Conclusion – Phil Better wraps up the episode and thanks Melanie.

[31:42] Final Narration – Closing reminders from the podcast narrator.