[00:00] Introduction – Phil Better introduces the podcast and sets the tone.

[00:00:52] Guest Introduction – Phil introduces Suzanne Sarsfield Scarano and Forethought marketing.

[00:01:44] Entrepreneurial Journey – Suzanne discusses her motivation to become an entrepreneur.

[00:03:14] The Birth of Forethought – Suzanne explains the inception of her company.

[00:05:57] Early Challenges – Initial struggles Suzanne faced when starting her company.

[00:07:08] Business Model Innovation – Discussion on the unconventional business model of hiring experts as needed.

[00:11:52] Networking and Growth – Suzanne talks about networking and business growth.

[00:14:28] Work-Life Balance – How life events shaped Suzanne’s approach to work-life balance.

[00:17:26] Team Dynamics – Insights into Forethought’s team and work culture.

[00:21:32] Gatherings and Culture – Forethought’s method for fostering team spirit and culture.

[00:23:23] Future Projections – Suzanne envisions the next ten years for Forethought.

[00:26:20] Understanding Clients – Importance of client target audience in strategizing.

[00:28:07] Personal Investment – Suzanne shares how she invests in herself to maintain peak performance.

[00:31:06] Lessons from Clients – Key lessons learned from the diversity of clientele and its influence on strategy.

[00:34:36] Advice to Younger Self – Suzanne’s advice to her 10-year-old self emphasizing fun.

[00:37:27] Closing Remarks – Suzanne's final thoughts and where to connect with her.

[00:38:28] Conclusion – Phil Better wraps up the episode and shares final thoughts.