[00:49] Meet Rai Cornell – Phil Better introduces guest Rai Cornell, CEO of Cornell Content Marketing, and previews her unique approach to marketing.

[01:58] Early Inspiration – Rai explains her accidental path to entrepreneurship, influenced by childhood challenges and an early love for work.

[04:56] Turning Adversity Into Opportunity – Rai discusses how a traumatic college experience led her to freelance writing as a means of survival, which later evolved into her business.

[06:11] From Necessity to Business – Rai describes juggling freelance writing while pursuing degrees in psychology and criminology, and her eventual realization that the traditional workplace wasn't for her.

[09:35] Breaking Point – Rai shares the pivotal moment working at a mental hospital that led her to embrace entrepreneurship over a conventional mental health career.

[11:38] Building a Team – Rai details the early days of her agency, overcoming bitterness about her past, and growing her team to support a rapidly expanding business.

[13:21] Marketing & Psychology – Rai has an epiphany about leveraging her psychology background in marketing to create genuine, non-manipulative strategies.

[14:14] B2B Tech Focus – Rai finds her niche with tech-enabled B2B companies, promoting authentic, value-driven marketing over traditional manipulative tactics.

[16:34] The Problem with Ads – Rai and Phil discuss the manipulative aspects of many ads, and Rai shares her agency’s experiment with ethical advertising.

[21:02] Thought Leadership for B2B – Rai’s advice for B2B businesses to focus on value-driven content instead of aggressive sales tactics to build credibility and attract clients.

[25:07] Investing in Yourself – Rai reflects on her evolving approach to self-investment, from inexpensive audiobooks to masterminds and high-ticket business coaching, emphasizing the value found at each stage.

[29:35] Looking Ahead – Rai shares her 10-year vision: teaching and scaling her impact in marketing by putting humanity at the forefront.

[32:11] Advice for Her 10-Year-Old Self – Rai offers timeless wisdom about personal responsibility, growth mindset, and self-improvement.

[34:22] Connect with Rai – Rai shares where listeners can find her online and how to access her free marketing resources.