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Mastering Social Media for Business Growth with Angélique Binet

2025-07-16

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Guest Bio

Angélique Binet is the founder of Social Media Love, a visibility strategist, bestselling author, TEDx speaker, and former TV journalist with 30+ years of experience. She helps women tackle their visibility fears using trauma-informed coaching, transforming mindsets and businesses from the inside out.

Key Lessons From Episode

  • Embracing visibility is essential; facing your fears and sharing your story fosters empowerment and business growth.
  • You can start your entrepreneurial journey gradually—side hustles and partial commitments work as you build confidence and security.
  • Audio and video content (podcasts, social media, etc.) enable anyone to become their own broadcaster and expand their brand’s reach.
  • Continuous learning and adapting to new tools and strategies is vital for staying ahead in the digital space.
  • Processing and acknowledging emotions—especially fear—before taking action helps turn vulnerability into a superpower.
  • Your business journey is unique; there’s no single “right way”—it’s about finding the path that works for your goals and lifestyle.
  • Investing in yourself through reflection, learning, and self-care is the foundation of sustainable entrepreneurial success.

Timestamps

[00:49] Angélique Binet’s career highlights and mission to empower women entrepreneurs.

[03:06] Why Entrepreneurship – Angélique shares her journey leaving media for entrepreneurship and her early inspirations.

[07:05] Discovering Social Media – Transitioning from journalism to building an online presence and guiding women in digital visibility.

[08:57] Side Hustles and Setbacks – Venturing into food business, job loss, and lessons learned about self-reliance.

[11:03] Digital Marketing Leap – Entering social media roles, gaining expertise, and balancing corporate and solo work.

[13:56] Building in Parallel – Why maintaining job security while growing a business can be a powerful path.

[15:44] Nonstop Learning – The value of continuous education in entrepreneurship and digital marketing.

[17:01] Podcasting Purpose – Launching her podcast to share stories and help women embrace visibility.

[19:05] Podcast Impact – Trust-building, networking, and business growth through podcasting.

[21:20] Navigating Multiple Roles – Balancing business, family, and self as an entrepreneur and mom.

[25:48] Investing in Self – Emphasizing rest, self-care, and intentional growth practices.

[28:11] Overcoming Fear of Visibility – Firsts steps of Angélique’s VISIBL(e) Method: feeling and processing emotions.

[32:03] Advice for Younger Self – Encouragement to dream big and break the rules.

[32:46] Connect & Wrap-Up – Where to find Angélique’s resources and closing advice from Phil Better.

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