From Culinary Pros to Digital Entrepreneurs: Building an Online Pet Brand with Massimo & Marcello Migliara
2025-08-04
Meet Massimo & Marcello Migliara—twin culinary veterans and co-founders of CanBeHash, Montreal’s breakthrough human-grade dog food company. After seeing the health transformation in their own pets, they’re on a mission to help digital entrepreneurs and pet lovers alike level up their brands, habits, and doggie dinner bowls!
[00:00] Introduction – Narrator sets the stage for the podcast’s focus: breaking free from corporate norms and investing in oneself as an entrepreneur.
[00:49] Meet the Guests – Phil Better welcomes twin chefs Massimo and Marcello Migliara, sharing their culinary background and mission for healthier pet food.
[02:03] From Fine Dining to Pet Nutrition – The Migliara brothers discuss their transition from restaurant kitchens to creating human-grade dog food.
[03:40] Discovering the Need – The brothers share personal stories about their dogs’ health issues and how this sparked their business idea.
[13:08] Family & Community Support – Friends and family react to the new venture, becoming product testers and supporters.
[15:15] Food Safety & Regulations – Comparing Canadian (Montreal) regulations for preparing food for pets versus humans.
[17:24] Raising Standards – Their commitment to quality, non-contamination, and better options for pets with allergies.
[18:37] Long-term Benefits – The real cost of proper nutrition for pets and how it saves money in the long run.
[19:51] Twin Dynamics in Entrepreneurship – The Migliaras discuss the ups and downs of running a business as twins.
[21:05] Communication is Key – Importance of communication in their partnership and tips for resolving conflict.
[22:30] Investing in Themselves – The brothers share how they’ve grown as business owners through constant learning, therapy, and fitness.
[27:14] Finding Balance – The significance of work-life balance for entrepreneurs, especially after years in hectic kitchens.
[29:31] Ten-Year Vision – Where Massimo and Marcello hope to take their brand in the next decade: community, education, and growth.
[32:23] Setbacks & Resilience – Discussing challenges, packaging dilemmas, and a rare negative reaction at a popup event.
[37:15] Pets as Family – Why their philosophy centers on viewing pets as integral family members deserving of the best care.
[39:19] Advice to Their Younger Selves – The brothers reflect on lessons learned and encourage continuous self-development and trust in the process.
[41:10] How to Connect & Free Tips – Marcello and Massimo share their website, seminar info, and some quick nutrition hacks for pet owners.
[44:34] Closing Thoughts – Phil wraps up with gratitude, reminders to connect, and the podcast’s core message: always invest in yourself.
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