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From Culinary Pros to Digital Entrepreneurs: Building an Online Pet Brand with Massimo & Marcello Migliara

2025-08-04

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Guest Bio

Meet Massimo & Marcello Migliara—twin culinary veterans and co-founders of CanBeHash, Montreal’s breakthrough human-grade dog food company. After seeing the health transformation in their own pets, they’re on a mission to help digital entrepreneurs and pet lovers alike level up their brands, habits, and doggie dinner bowls!

Key Lessons From Episode

  • Your passions and personal challenges can inspire unique entrepreneurial ventures.
  • Continuous learning and adaptability are essential—never stop researching, reading, and evolving.
  • Prioritize quality and transparency in your products; high standards set you apart from the competition.
  • Building strong communication within your team, especially in partnerships, is crucial for growth and resilience.
  • Invest in your overall well-being—exercise, therapy, and self-awareness are as important as business skills.
  • Community and feedback help refine your products and approach; embrace trial, error, and collaboration.
  • Educating and empowering your customers builds trust and creates long-term impact beyond your core product.

Timestamps

[00:00] Introduction – Narrator sets the stage for the podcast’s focus: breaking free from corporate norms and investing in oneself as an entrepreneur.

[00:49] Meet the Guests – Phil Better welcomes twin chefs Massimo and Marcello Migliara, sharing their culinary background and mission for healthier pet food.

[02:03] From Fine Dining to Pet Nutrition – The Migliara brothers discuss their transition from restaurant kitchens to creating human-grade dog food.

[03:40] Discovering the Need – The brothers share personal stories about their dogs’ health issues and how this sparked their business idea.

[13:08] Family & Community Support – Friends and family react to the new venture, becoming product testers and supporters.

[15:15] Food Safety & Regulations – Comparing Canadian (Montreal) regulations for preparing food for pets versus humans.

[17:24] Raising Standards – Their commitment to quality, non-contamination, and better options for pets with allergies.

[18:37] Long-term Benefits – The real cost of proper nutrition for pets and how it saves money in the long run.

[19:51] Twin Dynamics in Entrepreneurship – The Migliaras discuss the ups and downs of running a business as twins.

[21:05] Communication is Key – Importance of communication in their partnership and tips for resolving conflict.

[22:30] Investing in Themselves – The brothers share how they’ve grown as business owners through constant learning, therapy, and fitness.

[27:14] Finding Balance – The significance of work-life balance for entrepreneurs, especially after years in hectic kitchens.

[29:31] Ten-Year Vision – Where Massimo and Marcello hope to take their brand in the next decade: community, education, and growth.

[32:23] Setbacks & Resilience – Discussing challenges, packaging dilemmas, and a rare negative reaction at a popup event.

[37:15] Pets as Family – Why their philosophy centers on viewing pets as integral family members deserving of the best care.

[39:19] Advice to Their Younger Selves – The brothers reflect on lessons learned and encourage continuous self-development and trust in the process.

[41:10] How to Connect & Free Tips – Marcello and Massimo share their website, seminar info, and some quick nutrition hacks for pet owners.

[44:34] Closing Thoughts – Phil wraps up with gratitude, reminders to connect, and the podcast’s core message: always invest in yourself.

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