Confidently Leave the 9-to-5 for Digital Entrepreneurships with Sacha Awwa
2025-08-27
Sacha Awwa is an international marketing strategist with 20+ years of experience from graphic design grad to CMO and now founder of Sacha Awwa Marketing Group and the Uncomplicated podcast. She’s helped startups, agencies, and small businesses escape the chaos, build revenue-driving systems, and scale with confidence not guesswork.
[02:28] Sacha’s Journey – Sacha describes her transition from graduate to entrepreneur, and her career path through graphic design, marketing agencies, and leadership roles.
[05:12] Influences and Entrepreneurial Mindset – Discussion about entrepreneurial influences in Sacha’s family, especially her father’s business-optimizer mentality and the impact of entrepreneurial podcasts.
[08:07] Facing Fears – Sacha shares her initial fears about financial stability and responsibility when launching her business.
[09:13] Building a Team – The pressures and growth that came with hiring her first VA, and the importance of finding the right fit.
[11:35] Onboarding and Team Management – Sacha’s experience managing teams, her approach to onboarding, and how leadership style shapes success.
[13:33] The COVID Pivot – Sacha’s move from New York to South Florida, the impact of COVID on her career, and observations about Miami’s entrepreneurial scene.
[16:38] Finding Inspiration – The importance of expanders, mentors, and differentiating yourself within your industry.
[17:56] Scaling Challenges – Time management and the struggle of wearing multiple hats as a business owner.
[19:02] Selecting Tools for Growth – Why small businesses struggle with choosing the right tools and the importance of strategic foundation building.
[22:08] Laying Foundations – Sacha explains the critical importance of having a clear business foundation and onboarding documentation.
[24:18] The Value of Podcasting – Sacha discusses how podcasting and community building have become vital marketing tools post-COVID.
[26:29] Building a Brand and Community – The role of personal branding, her educational approach to content, and supporting small business owners.
[27:57] Investing in Yourself – Sacha emphasizes the importance of mental health and self-care for entrepreneurs.
[29:27] Looking Ahead – Sacha shares her vision for the future: speaking globally, publishing her book, and empowering more entrepreneurs.
[31:21] Avoiding Costly Mistakes – Insights on helping clients make smarter business decisions and the importance of asking critical questions before investing in marketing strategies.
[32:06] Advice to Her Younger Self – Sacha’s message about nurturing curiosity and how that relates to an entrepreneurial mindset.
[34:03] Where to Find Sacha – Sacha shares her website, community, and LinkedIn details for listeners to connect.
[34:21] Closing Remarks – Phil thanks Sacha, shares final thoughts, and encourages listeners to invest in themselves.
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