• Words are your superpower—clear, conversational copy builds connection and drives results.
• Balancing online gigs, education, and local contracts is possible with strategic time management and embracing remote work.
• Transitioning from freelance platforms to long-term client relationships is key for business stability and growth.
• Mentorship or interactive learning accelerates your skill development and helps overcome hurdles faster than self-study alone.
• Don’t fear AI—master the fundamentals of copywriting first, then use AI as a tool rather than a crutch.
• Inject personality and authenticity into your brand; today’s audiences value informal, humanized messaging over corporate speak.
• Stay up-to-date with industry trends and keep learning to remain relevant and effective as an entrepreneur.

[00:00] Introduction – Phil Better introduces the podcast and sets the tone for the episode.

[00:51] Meet Briana Hernandez – Phil introduces Briana, highlighting her expertise in persuasive writing and copy strategy.

[02:28] Briana’s Start – Briana shares her love for words and her motivation to pursue copywriting and digital entrepreneurship.

[03:58] Discovering Persuasion – Briana talks about her pivotal internship and realizing the power of persuasive writing.

[05:36] Juggling Multiple Roles – Briana discusses balancing part-time work, building her business, and getting her master’s degree.

[06:36] Managing Burnout – How Briana leveraged online work and hybrid education to avoid burnout.

[08:14] From Gigs to Business – Transitioning from freelance platforms to long-term contracts and building a sustainable business.

[10:30] Leveraging Facebook – Shifting Facebook from a personal social platform to a tool for business and networking.

[12:35] The Mentor Question – Briana’s self-taught journey in copywriting and the value of mentorship in business.

[13:50] Advice for Aspiring Copywriters – The importance of finding a mentor or guided educational program in copywriting.

[14:35] Niches & Specialization – Briana discusses the industries she serves and her approach to selecting niches.

[15:43] Future Goals – Briana shares her plans for scaling her business and bringing on support staff.

[16:18] Industry Changes – The impact of AI on copywriting and the enduring value of human oversight.

[18:06] Should Copywriters Learn AI? – Advice on mastering copywriting basics before relying on AI tools.

[19:11] The Copywriting Evolution – How the pandemic and rise of entrepreneurship shifted copywriting to a more conversational tone.

[21:11] Brand Voice – Examples of brands embracing personality and conversational copy in marketing.

[22:34] Big Brands vs. Small Brands – Why corporate giants usually stick to a formal style, and how small entrepreneurs benefit from authenticity.

[24:27] Investing In Yourself – Briana’s approach to continuous learning and the value of being an informed consumer.

[25:39] Copywriting Role Models – Influential copywriters Briana admires and learns from.

[26:46] Most Important Lessons – The impact of seeing an entrepreneurial mentor persevere through challenges.

[28:03] Advice to Her Younger Self – Briana’s message about being bold and confident.

[28:38] Connect with Briana – Where listeners can find and support Briana Hernandez online.

[29:52] Closing Thoughts – Phil wraps up with encouragement to invest in yourself and information on how to connect with the show.